Who Is the Crumbl Cookies Founder
Crumbl Cookies was co-founded by cousins Sawyer Hemsley and Jason McGowan. The two launched the brand in 2017 in Logan, Utah, with a focus on oversized, freshly baked cookies and a rotating weekly menu.
How Crumbl Cookies Started
The founders began with a small storefront and used social media to showcase their cookie flavors and pink box packaging. Their approach to marketing and consistent product quality helped the brand gain rapid attention across the United States.
Growth and Business Model
Crumbl expanded quickly through franchising, opening hundreds of locations nationwide. The company emphasizes high-margin products, efficient kitchen systems, and a strong online presence. As of recent reports, Crumbl continues to operate as a fast-growing franchise concept in the specialty cookie segment.
Founders’ Background and Vision
Before Crumbl, Sawyer Hemsley and Jason McGowan worked together in food and business operations. Their goal was to create a modern cookie brand that combined nostalgic flavors with a scalable franchise model. The company’s growth is often cited as an example of effective social media marketing in the food industry.
