What Is True The Wellness Company
True The Wellness Company is a wellness brand co-founded by Khloe Kardashian, Emma Grede, and Jens Grede. It launched in early 2023 with supplements, wellness bundles, and lifestyle products focused on daily health routines.
Did Khloe Kardashian Carry True
Khloe Kardashian is a co-founder and public face of True. She has promoted the brand on social media and in interviews, helping drive early awareness. Reports indicate she holds a meaningful equity stake, though exact ownership figures are not publicly confirmed.
How True The Wellness Company Operates
True sells products primarily through its official website and select retail partners. The brand emphasizes clean formulations, third-party testing, and transparent sourcing. Its launch was backed by a group of celebrity founders and experienced consumer-brand operators.
For background on the brand's founding team and structure, you can read more at Business of Fashion.
