What Is George Clooney's Tequila Brand?
George Clooney co-founded Casamigos tequila in 2013 with Rande Gerber and Mike Meldman. The brand focuses on smooth, high-quality reposado and blanco tequilas made in Jalisco, Mexico.
Who Owns Casamigos Now?
In 2017, Diageo acquired Casamigos for up to $1 billion, with additional performance-based payments. The deal made the brand part of one of the world's largest spirits companies.
Where Is Casamigos Tequila Made?
Casamigos is produced at a distillery in Jalisco, Mexico, using blue Weber agave. The brand emphasizes controlled production and limited additives to create a clean, consistent flavor profile.
Why Is the Brand Notable?
Casamigos gained rapid popularity through celebrity endorsement and social media. According to reports, the brand helped reshape the premium tequila market and expanded Diageo's portfolio in the United States and global markets. For more information on the acquisition, see Diageo's Casamigos acquisition.
