Why Did IHOP Change Its Name
International House of Pancakes, known as IHOP, changed its name to IHOb in June 2018. The company used the stunt to draw attention to its new burger lineup and expand its image beyond breakfast. The move was a short-term marketing campaign rather than a permanent legal name change.
What IHOb Stood For
IHOb stood for International House of Burgers. The restaurant chain kept the IHOP branding on most signage while using IHOb online and in select promotions. The campaign focused on social media, television ads, and menu updates highlighting burgers, sandwiches, and other non-pancake items.
Did the Name Change Affect the Menu or Business
The name change did not alter the core breakfast menu. IHOP continued serving pancakes, omelets, and other classic items while testing and promoting burgers. According to company reports, the campaign increased website traffic and social engagement, supporting overall sales during the promotional period. For more details on the campaign, see the official IHOP announcement.
