What Is Kim #SKIMS
Kim #SKIMS is a social media tag and shorthand for Kim Kardashian’s shapewear and apparel brand SKIMS. The brand sells bodysuits, underwear, loungewear, and basics in a wide range of sizes and skin tones.
SKIMS Brand and Financial Overview
SKIMS was founded in 2019 and quickly became one of the fastest-growing shapewear labels. The company has raised multiple funding rounds and is valued at several billion dollars, with revenue driven by direct-to-consumer e-commerce. For current valuation and funding details, see https://www.crunchbase.com/organization/skims.
Products and Business Model
SKIMS focuses on inclusive sizing, minimalist design, and high-density fabric. Its core categories include shapewear, underwear, bras, loungewear, and menswear. The brand sells primarily online through skims.com and uses influencer marketing and celebrity visibility to drive traffic and conversions.
