Why the Rams Changed Their Name
The team rebranded as the Los Angeles Rams when it moved back to Los Angeles in 2016. The change aligned the franchise with its new market and updated its identity for a major metropolitan fan base.
Timeline of the Rebrand
In January 2016, the team officially adopted the name Los Angeles Rams after relocating from St. Louis. The move followed years of planning and stadium negotiations in Southern California.
Impact on the Franchise
The rebrand brought new logos, colors, and uniforms while keeping the iconic ram horns. The change strengthened the team's regional presence and expanded its merchandise and sponsorship reach. Learn more about the Rams' history and branding at therams.com.
