What Was the White Bronco Chase
On June 17, 1994, O.J. Simpson rode in a white Ford Bronco while police pursued him along Southern California freeways. The slow-speed chase was broadcast live on television and drew millions of viewers.
Why the Chase Became a National Event
The Bronco chase became a major media event because it interrupted regular programming and was covered by multiple networks simultaneously. It drew attention to the upcoming murder trial of O.J. Simpson, who was accused of killing Nicole Brown Simpson and Ron Goldman.
Legacy of the White Bronco in Media
The white Bronco is remembered as a symbol of the intense media coverage surrounding the O.J. Simpson case. News footage from the chase is frequently referenced in documentaries and articles about true crime and high-profile trials.
Read more about the O.J. Simpson Bronco chase on History.com
