Ok Go Treadmills Video Overview
The "Here It Goes Again" music video by Ok Go features the band performing a synchronized routine on treadmills. It was released in 2006 and became one of the most-watched online music videos of its time.
How the Treadmill Video Was Filmed
The video was shot in a single continuous take on a long set of treadmills. The band rehearsed the choreography extensively to match the beat of the song. According to the band, the concept was designed to match the song's simple, driving rhythm.
Impact and Legacy
The video won the Grammy Award for Best Music Video and helped define early viral internet culture. It is frequently cited as a landmark example of creative low-budget filmmaking. The band has since released other innovative music videos that continue to influence online content creators.
Learn more about the band's work and music videos on their official site Ok Go Official Website.
