What Is a Starbucks Cup Release?
A Starbucks cup release is the launch of a new limited-edition reusable or collectible cup tied to a seasonal or promotional campaign. These releases often coincide with new drink offerings and are available in stores and online.
When Do New Starbucks Cups Come Out?
Starbucks typically introduces seasonal cups in late summer for fall, in late fall for winter holidays, and in early spring for summer. Exact dates vary by region and are announced through the Starbucks app, website, and store signage.
How to Find and Buy Released Starbucks Cups
Check the Starbucks app, the official Starbucks store website, or your local store for availability. Some releases are exclusive to the Starbucks Rewards program or specific regions. Visit Starbucks Rewards for details on member-exclusive offers.
