Founding and Early History
Adidas was founded in 1949 by Adolf Dassler in Herzogenaurach, Germany. After early disagreements with his brother Rudolf, who went on to create Puma, Adolf focused on building a brand centered on athletic footwear and performance.
Global Growth and Iconic Branding
During the second half of the 20th century, Adidas expanded into international markets and became known for three stripes, innovative designs, and sponsorship deals with major athletes and teams. The brand played a visible role in events like the Olympic Games and World Cup tournaments, strengthening its reputation in sportswear.
Modern Position and Ownership
Today, Adidas is one of the largest sportswear companies worldwide, competing closely with Nike and Under Armour. The company continues to focus on performance products, sustainability initiatives, and collaborations with designers and athletes. For more details, see the company overview on Adidas Group.
