When Was Under Armour Founded
Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player. The company launched with a mission to create moisture-wicking performance apparel.
Where and How Under Armour Was Founded
The brand was founded in Washington, D.C., starting from Plank’s grandmother’s basement. Its first product was a T-shirt designed to keep athletes dry and light.
Early Growth After Being Founded
After being founded, Under Armour expanded quickly by selling performance gear to college and professional athletes. The brand later grew into a global sportswear company.
Founding Vision and Brand Identity
Under Armour’s founding vision focused on innovation in athletic apparel. The brand is known for its heat gear and cold gear product lines.
Learn more about the company’s history on Under Armour Corporate.
