Purchase Price and Deal Structure
Jerry Jones bought the Dallas Cowboys in February 1989 from the estate of Bum Bright for a reported $140 million. The transaction included the franchise, its stadium operations, and related assets, making Jones the sole controlling owner from the start.
Current Valuation and Financial Impact
As of recent Forbes estimates, the Cowboys are valued at over $10 billion, making them one of the most valuable sports franchises in the world. That growth reflects on-field success, stadium revenue, and national media deals.
Why the Purchase Price Matters
Jones paid $140 million at a time when NFL franchises were far less expensive than today. The purchase price is often cited as a turning point for franchise valuations and a benchmark for future sales. For more details, see Forbes Dallas Cowboys valuation.
