What Is a Serum
A serum is a lightweight skincare product with a high concentration of active ingredients. It is designed to penetrate deeper than moisturizers and target specific skin concerns such as dryness, dullness, or uneven texture.
What Makes a Good Serum
A good serum contains stable, well-formulated actives like vitamin C, hyaluronic acid, niacinamide, or peptides. It should have a texture that absorbs quickly, avoid unnecessary irritants, and match your skin type and main concern.
How to Choose the Right Serum
Start by identifying your primary skin goal, such as hydration, brightening, or fine lines. Check the ingredient list for proven actives at effective concentrations, and patch test new products. For more guidance on reading labels, see the American Academy of Dermatology guide at https://www.aad.org/public/everyday-care/skin-care-basics/skincare-ingredients
