Founding Year of Under Armour
Under Armour was founded in 1996. The company started as a small venture in a basement in Baltimore, Maryland. Its founder, Kevin Plank, was a former University of Maryland football player. He set out to solve a common problem for athletes: staying dry during intense physical activity.
Early Development and Product Innovation
Plank’s initial idea was to create a performance T-shirt using moisture-wicking synthetic fabric instead of cotton. This innovation kept athletes cooler and lighter. The brand’s first major breakthrough came when a Georgia Tech player wore the shirt during a nationally televised game. The exposure sparked rapid growth and retailer interest. You can read more about the brand’s origins on its official history page.
Growth Into a Global Brand
From that single product, Under Armour expanded into a full line of footwear and apparel. The company went public in 2005, marking a key milestone in its financial history. Today, it competes with global giants in the sports and fitness market.
