Who Bought Qualtrics
SAP SE acquired Qualtrics in 2018. The transaction was announced in November 2018 and completed shortly after. SAP is a German multinational software corporation focused on enterprise applications and data management.
Deal Details and Structure
The acquisition was valued at approximately $8 billion, making it one of SAP's largest purchases. The deal combined Qualtrics' experience management platform with SAP's enterprise software portfolio to strengthen customer experience and analytics capabilities.
Why SAP Acquired Qualtrics
SAP sought to integrate Qualtrics' survey and feedback technology into its business suite. The goal was to enhance customer experience management, employee engagement, and market research tools across SAP's existing client base.
Current Status of Qualtrics Under SAP Ownership
Qualtrics continues to operate as a standalone business unit within SAP. The platform remains focused on experience management, and SAP has continued to invest in its development and global expansion.
