Who Founded Supreme
Supreme was founded in 1994 by James Jebbia in downtown Manhattan, New York. Jebbia opened the first store on Lafayette Street, targeting skateboarding and hip-hop culture. He remains the public face and original creator of the brand.
Who Owns Supreme Now
Supreme is currently owned by VF Corporation, a large global apparel and footwear company. VF Corporation acquired Supreme in 2020 through a deal valued at around $2.1 billion. The acquisition placed Supreme under the same corporate umbrella as brands like The North Face and Vans.
What This Means for the Brand
Under VF Corporation, Supreme continues to operate as a distinct streetwear label while benefiting from the parent company’s global supply chain and retail infrastructure. The brand still releases limited drops and maintains its signature red box logo, which is widely recognized in fashion and resale markets.
For more details on the corporate structure and history of Supreme, you can read the overview on VF Corporation’s official website here.
