Who Owns Ipsy
Ipsy is owned by BoxyCharm, a U.S. beauty subscription and e-commerce company. BoxyCharm acquired Ipsy to expand its portfolio of direct-to-consumer beauty brands. The parent company manages both services under a single corporate structure.
About the Parent Company
BoxyCharm operates a network of subscription boxes and online retail platforms focused on makeup, skincare, and haircare. The company uses data-driven curation to tailor product selections for subscribers. BoxyCharm is backed by private equity and continues to grow its digital beauty ecosystem.
How Ipsy Fits into the Business
Ipsy remains a separate brand within BoxyCharm, offering personalized beauty samples and full-size products through its Glam Bag. The acquisition allowed BoxyCharm to reach a wider audience with a lower price point. Ipsy continues to operate its own website and subscription service.
Key Facts About Ipsy Ownership
Ipsy was founded in 2011 and later became part of BoxyCharm through a business combination. The brand is headquartered in the United States and serves millions of subscribers. For more details on the company, visit the official BoxyCharm website at BoxyCharm.
