Founders of Life is Good
Life is Good was co-founded by brothers Bert and John Jacobs. The brand began as a small T-shirt business in the 1980s and grew into a global lifestyle company.
Current Ownership and Leadership
The Jacobs family remains central to the company. Bert Jacobs serves as Chief Optimism Officer, and the brand continues to operate as a privately held business. The company is headquartered in Boston, Massachusetts.
Life is Good Company Overview
Life is Good sells apparel, accessories, and home products, often featuring its signature Jake the Alligator character. The company also supports charitable initiatives through the Life is Good Kids Foundation. For more details, visit the official company page at lifeisgood.com.
