Who Owns Virtue Hair Care
Virtue Hair Care is owned by Henkel, a German multinational consumer goods company. Henkel acquired the brand as part of its portfolio of professional and premium hair care labels.
About Henkel and Its Hair Care Portfolio
Henkel is a large global corporation with divisions in adhesives, beauty care, and laundry and home care. The company manages multiple professional and salon brands, including Virtue, and distributes products through retailers and professional channels.
History and Brand Focus of Virtue
Virtue was created as a salon-focused hair care brand built around patented technology and ingredient research. The brand emphasizes products designed for color-treated, damaged, and aging hair, and it is positioned as a professional line used in salons and at home.
Where Virtue Hair Care Products Are Sold
Virtue products are sold through professional salons, select retailers, and online marketplaces. Consumers can find shampoos, conditioners, treatments, and styling products through the brand’s official website and authorized partners.
